GeekWire 2026-03-23-3
AWS at 20: Inside the rise of Amazon's cloud empire, and what's at stake in the AI era
GeekWire's oral history buries the competitive signal inside the nostalgia: AWS customers are bypassing Bedrock to call Anthropic directly, which means the fastest-growing AWS service ever may be growing on committed-spend burn-down, not organic AI workload choice. The $200B capex bet and Jassy's $600B revenue target are Amazon paying to stay relevant at a stack layer it used to own; the structural question is whether AWS becomes a platform or a utility as models become the new developer interface. Azure at $75B (34% growth), Google Cloud at $50B, and the OpenAI deal at 16x Microsoft's per-point cost all point the same direction: the cloud market AWS created is converging, and custom silicon is the last defensible layer.